One way to figure out a web page color scheme
Written by Angie Vonderohe

I ran across this article about how to figure out a color scheme for a webpage, written by PackT publishing.

–Angie

Color Schemes

Now that the general layout is hammered down, we’re ready to move onto more exciting design elements.

You’ll want a predefined palette of three to ten colors arranged in a hierarchy from most prominent to least. I like to create a simple text file which lists the colors’ hex values and then add my own comments for each color and how I plan to use it in the theme. This makes it easy for me to add the colors to my CSS file and then later to my Photoshop document as I create graphic interface elements.

Color schemes are the hardest thing to start pulling together. Designers who have years of color theory under their belt still dread coming up with the eye-catching color palettes. But the fact is, color is the first thing people will notice about your site and it’s the first thing that will help them not notice that it is just another WordPress site (especially if you’re taking the ‘Simplicity’ route and modifying an existing theme).

Two-Minute Color Schemes

When it comes to color schemes, I say, don’t sweat it. Mother nature, or at the very least, someone else, already created some of the best color schemes for us. Sure, you can just look at another site or blog you like and see how they handled their color scheme, but it’s hard to look at someone else’s design and not be influenced by more than just their color scheme.

For those intent on an original design, here’s my color scheme trick: If your site will be displaying a prominent, permanent graphic or picture (most likely in the header image), start with that. If not, go through your digital photos or peruse a stock photography site and just look for pictures which appeal to you most.

Look through the photos quickly. The smaller the thumbnails the better, content is irrelevant! Just let the photo’s color hit you. Notice what you like and don’t like (or what your client will like, or what suits the project best, etc.), strictly in terms of color.

Color Schemes with Photoshop

Pick one or two images which strike you and drop them into Photoshop. A thumbnail is fine in a pinch, but you’ll probably want an image a bit bigger than the thumbnail. Don’t use photos with a watermark as the watermark will affect the palette output.

Lose the watermark: Most stock sites have a watermark and there’s nothing you can do about that. You can create a free login on gettyimages’s photodisc (http://Photodisc.com). Once logged in, the watermark is removed from the comp images preview which is about 510 pixels by 330 pixels at 72dpi, perfect for sampling a color palette.

The watermark free image is for reference and mockups only. We won’t be using the actual images, just sampling our color palettes from them. If you do end up wanting to use one of these images in your site design or for any project, you must purchase the royalty free rights (royalty free means once you buy them, you can use them over and over wherever you want) or purchase and follow the licensing terms provided by gettyimages’s LTD for rights-managed images. (Rights-managed images usually have restrictions on where you can use the image, how long it can be on a website, and/or how many prints you can make of the image.)

Once you have an image with colors you like, opened up in Photoshop, go to Filter | Pixelate | Moziac and use the filter to render the image into huge pixels. The larger the cell size, the fewer colors you have to deal with, but unfortunately, the more muted the colors become.

I find that a cell size of 50 to 100 for a 72 dpi web image is sufficient (you might need a larger cell size if your photo is of high-resolution). It will give you a nice, deep color range and yet, few enough swatches to easily pick five to ten for your site’s color scheme. The best part, if you liked the image in the first place, then any of these color swatches will go together and look great! Instant color scheme!

Once the image has been treated with the mosaic filter, just pick up the eyedropper to select your favorite colors. Double-clicking the foreground palette in the tool bar will open up a dialog box and you’ll be able to ‘copy and paste’ the hex number from there into your text file.

Keep track of this text file! Again, it will come in handy when you’re ready to paste items into your style.css sheet and create graphic interface elements in Photoshop.

-by PackT Publishing


Friday Freebie!
Written by Karen

Mix things up on your desktop with some fun new icons. Web design blog Noupe has an awesome collection of the 50 most beautiful icon sets of 2008, ripe for you to pick from.

Most of the icon sets were originally intended for use in web design, but many of them are available as .ICO files and almost all of them are available as .PNG. If you don’t have the software tools on your computer to convert graphics into .ICO format for use as icons, take advantage of some of the free tools like web-based ConvertIcon and iConvert.

CLICK HERE TO DOWNLOAD THE ICONS!

I hope that many people will get lots of use of this post. There are so many truly awesome icons in these sets. For us to have them available to us for free is truly awesome! So what are you waiting for?!  Go get yourself some!  ;)


Winking Emoticon Trademarked
Written by Karen

I was surfing around the Net when I stumbled upon an article that caused me to roll my eyes. Apparently a man in Russia has trademarked the winking smiley - ;-) .

Here is the text from the article I found HERE:

A Russian businessman named Oleg Teterin, the owner of a mobile advertising firm called Superfon, has trademarked the iconic winking smiley - ;-) - in Russia. Teterin says that one year commercial licenses for the emoticon will cost “tens of thousands of dollars.” Charitably, regular users of the Internet can still use the smiley for free, according to Teterin.

“The decision from Rospatent means that no commercial organization in Russia can use this symbol in their advertising. It does not touch upon natural persons, who use smileys on the Internet,” Teterin said.

Because other emoticons, such as :), :-), and ;) are so similar to Teterin’s trademark, they also can’t be used legally in Russia. Legal experts don’t think the Russian Patent Agency’s trademark grant will ultimately hold up, however. “This set of computer keyboard characters is universally recognized. Therefore, its registration as a trademark may contradict the public interests,” legal expert Viktor Naumov told the Pravda newspaper.

In 2001, Despair, Inc., the makers of parody inspiration products, trademarked the frown smiley - :-( - in the United States as a joke, or perhaps as a way to point out flaws in the US patent and trademark system. A few press outlets back then picked up the story and generated some good press coverage for Despair.

It is a lot harder to tell if Teterin is joking, though. Russian daily Kommersant reports that this isn’t the first time that someone in Russia has tried to trademark that smiley emoticon.


Free White Papers & More Added
Written by Lonnie

We have just added a new section to the Recognized Genius site on the right titled Free White Papers. So far we have a couple of great technical docs offered in there and will be adding more shortly.

Current White Papers

  • It’s All About the Sales Person: Taking Advantage of Web 2.0
  • 10 Steps to a Successful CRM Implementation

Soon we will be adding great free magazine links, Microsoft demo software, etc…

Enjoy and we look forward to getting more up shortly!


Free Virtual CD/DVD Drive
Written by Lonnie

Slysoft Virtual CloneDrive LogoI came across a company called SlySoft today. I have seen them in the past but hadn’t paid as much attention due to there being no need for what they offer. Well today, I decided to look their site over a little more in depth and came across this Gold nugget for our readers. It’s a piece of software titled Virtual CloneDrive. They offer this completely free and it’s definately worth checking out.

The software creates a Virtual Drive so that you can eliminate the need for constantly inserting a cd/dvd. Granted you will still need a utility to create an image of the disc (ISO image file, etc…), but this can be done with many different CD Burning Applications (E.g. Roxio Easy Media Creator).   I haven’t had a chance to try this on any of our servers yet, but will likely test it on one in the near future. It appears to be compatable with most clients and workstations though. I have tested it today on Windows Vista Business and it runs really smooth. Great Virtual Drive Application and definately worth the price (FREE)!!!


Mobilize And Monetize!
Written by Karen

I recently discovered a really neat service that I’m using on my own personal blog.  The service is called MoFuse and what it does is allow your site to be viewed easily from mobile phones as well as PC’s. Speaking from my own experiences, some of my friends were unable to read and/or comment on my blog prior to signing up with MoFuse. Now that I’ve got my blog mobilized with MoFuse, all of my friends are able to read, comment, and take part in my blog! :)

Signing up is very easy and doesn’t take much time at all.  Not only that, but once you’re all signed up, you can also register to monetize your blog!


MoFuse Logo

We offer our users the ability to monetize their MoFuse mobile site through our revenue sharing program.

We’ll split the revenue 50/50 with you. All you need to do to enroll is click the box below and choose which mobile advertising program you want to use on your MoFuse mobile site.

In addition to the services I’ve already mentioned MoFuse offers what they call MoStats. They give you all the stats you could want. Visitors, unique visitors, page views…you name it. Keep in mind that all of this is for free!

The folks over at MoFuse are providing a really awesome service to all of us. I’m so happy that I’m using what they’ve got to offer. It has opened my site to an entirely new audience. All of my stats have increased since I’ve been using MoFuse, so that’s all I need to know to be sure that I made the right choice!


Stomper STSE 2 Deal Even Sweeter!
Written by Lonnie

I just received an email today regarding my order for this deal in the previous post about “The Net Effect” & “Stomping The Search Engines 2″. The great thing is that they have decided to add a ton of bonuses for everyone that has previously ordered and for anyone ordering before September 15th 2008. They have added for free things like: Article Submitter Gold, AutoLauncher, Additional SEO Training Videos from Jeff Jonhnson (sold previously at $997), Advanced Training/persuasion/copywriting training from Eben Pagan and the list keeps going!

If you are at all interested in getting one of the best deals on the net for the price of S&H (roughly $10-$13) then check out what they have for us at by watching the video here: http://bonus.stompernet.net/

Just so you know this is not an affiliate link, we don’t get anything for sharing this. This is something that is just too good to let anyone miss the opportunity! Check this out if you want to benefit from something I myself am receiving for my design firm to get the extra edge.

Please let me know if this post benefits you as I would love to know how to continue taking good care of our visitors!


Blog Action Day
Written by Karen

I will be participating in Blog Action Day this year.  I thought I’d post something about it now so that people who’ve not heard of it yet will have time to really think things out and decide how they are going to participate. I think it would be awesome if we all pulled together on October 15th and do our best to make a difference. This year’s topic is Poverty.

“Blog Action Day is an annual nonprofit event that aims to unite the world’s bloggers, podcasters, and videocasters, to post about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion.

First and last, the purpose of Blog Action Day is to create a discussion. We ask bloggers to take a single day out of their schedule and focus it on an important issue.

By doing so on the same day, the blogging community effectively changes the conversation on the web and focuses audiences around the globe on that issue.

Out of this discussion naturally flow actions, advice, ideas, plans, and empowerment. In 2007 on the theme of the Environment, we saw bloggers running environmental experiments, detailing innovative ideas on creating sustainable practices and focusing audience’s attentions on organizations and companies promoting green agendas. In 2008 we aim to again focus the blogging community’s energies and passions, this time on the mammoth issue of global poverty.

If you would like to register your blog, simply go HERE and fill out the form. :D


StomperNet The Net Effect Offer

FREE $497 - Stomping the Search Engines 2

Written by Lonnie

The Net Effect JournalAlthough I am running on empty this evening, I thought it very important to share this traffic changing resource with you. Since July of 2004 StomperNet has (starting with Andy Jenkins and Brad Fallon) provided some of the best, if not the very best, SEO education on the entire world wide web. The company that offers the $800/month limited access, StomperNet membership packed full of top quality expert advice and training to it’s member base, is now offering something amazing! They have decided to offer a monthly publication titled “The Net Effect” for just under $40/month. This print journal is going to be worth much more than the measly monthly $40 investment as it should be PACKED full of some of the best traffic and SEO advice available. The thing that sweetens this deal is that they are offering their normally $497 “Stomping The Search Engines 2″ DVD course for free with a subscription just for the cost of shipping and handling. To make this even more palletable to those unsure that they will fork out the monthly subscription price for this journal, they are including the first issue free. All you have to do is pay shipping and handling for the publication and DVD’s. There is no commitment, meaning you can cancel with only paying for the delivery of these incredible items.

For more reviews about this launch, just Google StomperNet and check out what many have to say about StomperNet Stomping The Search Engines 2.

I normally would not consider pushing anything onto the Recognized Genius readers, but will be taking advantage of this once in a lifetime opportunity myself. If you are serious about an online business and would like to know how to increase your traffic and organic search engine results,  you definitely will not want to miss this. This applies to seasoned Optimization professionals as well. These guys are the best of the best when it comes to Search Engine know how!

Stomping The Search Engines 2 DVD Set

To catch this offer go to: http://stse2.stompernet.net/ tomorrow 9/4/08 and wait for the scheduled rescheduled release at 2 PM EST.


Have you seen this one yet?
Written by Lonnie

Today is the second time I have received this email with a virus attachment. This is a pretty nasty attempt to get the average users system infected. Although I’m not uneducated enough to open the attachment and infect my system or better yet put our in office Trend Micro software to the test. I am irritated enough to write about this thing. Here is the email:

From: AirTran Airways [telug-request@telug.it]
Subject: Your Online Flight Ticket N 99343
Attachment: e-Ticket_S737.zip (19kb)

Email:
Good morning,
Thank you for using our new service “Buy flight ticket Online” on our website.
Your account has been created:

Your login: admin@blackwidowtechnologies.com Your password: passZNEQ

Your credit card has been charged for $646.71.
We would like to remind you that whenever you order tickets on our website you get a discount of 10%!
Attached to this message is the purchase Invoice and the flight ticket.
To use your ticket, simply print it on a color printed, and you are set to take off for the journey!

Kind regards,
AirTran Airways

These things are so incredibly agitating to receive when they actually get your attention. If, for some reason, you do not have good anti virus software on your system, then get one. Some great suggestions are found at our main company website along with other down loadable security software trials. My professional suggestion as an IT Consultant would be Trend Micro and is the reason we have partnered with this excellent anti virus provider.

Let me leave this post with the obvious advice: DO NOT OPEN ATTACHMENTS UNLESS YOU KNOW THE SENDER.

As always, If you find this post useful at all please comment. We’d love to know how useful this is for our audience!